Secret

As the most spirited women’s brand from the rock ‘n’ roll era, Secret is still helping women shake things up.

imc²’s relationship with Procter & Gamble spans over a dozen years. As the company with the world’s largest advertising spend adapts to a world where mass marketing channels alone cannot sustain brand relationships, P&G looked to imc² to pave the way with new marketing approaches on dozens of brands. One example is Secret. As the most spirited women’s brand from the rock ‘n’ roll era, Secret is still helping women shake things up. Confident and always fresh, the brand lets women express themselves and meet life on their terms, providing a variety of products and just the right amount of encouragement.