The Industry Is Talking

The success of imc²'s Pizza Hut iPhone App is discussed in Chief Marketer’s “Killer App-etite.”

In this piece, Mr. Wolfman talks about uses for the iPad, advertising on the iPad and how consumers are reacting to the iPad.

CMO, Ian Wolfman discusses iAds, segmenting and agencies in the iMedia Connection article, “Why iAds Will Fail.”

imc²'s Weekend of Love 2 receives some local love in, Lake Highlands Today’s “LHCG Hosts Weekend of Love Volunteers.”

Read about the challenges and opportunities Geoff McLeary points out in MM&M's article "The Future of Mobile: Dial in the Experts."

Read how to engage patients and Geoff McLeary’s recommendations on how to segment patients in MM&M's article "Consumer Mobile: mHealth's Moment."

imc²’s Jeff Boron shares his insights on consumers, brands and the Relationship Era in CPG Branding & Marketing Forum’s, “Points of Connection in the Relationship Era.”

In Advertising Age’s “Facebook to Add Location this Month; Integrate Brands Later,” imc²’s Ian Wolfman advises consumers about this new feature.

Read how others in the CSR industry analyze and review imc²’s CSR report in Corporate Register’s “IMC²: Charm with Outcomes.”

Advertising Age chats with Pizza Hut’s vice president of marketing, Kurt Kane about what recent actions have helped Pizza Hut’s success in “Pizza Hut Pins Turnaround on $10 Pies, Two-Click Ordering.”

Twitter’s first step into advertising is discussed in the Atlanta Journal Constitution’s “Twitter finally feathers its nest in advertising.” Read what imc²’s Ian Wolfman has to say about this new approach.

MM&M features Lovaza's new DTC advertising. Read more about imc²’s client's campaign in the article, "GSK rolls out new DTC ads for Lovaza."

imc²'s CMO, Ian Wolfman gives advice on how to get marketers on board with mobile marketing. Read his thoughts in Chief Marketer’s tip sheet on mobile marketing.

Read Geoff McCleary’s point of view on the Apple iPad and pharma marketing in ExL’s Digital Pharma.

imc²'s work on the Pizza Hut iPhone takes the spotlight in the article, "How iPizza is Done." Read more about the team work between Pizza Hut, imc² and QuikOrder.

imc²’s pro bono work is featured in "Engaging Pro Bono Tech: Interview with Jonathan Feinstein, imc²."

Listen to imc² team members' SXSW podcasts "Work in Advertising and Sleep at Night" and "Get What You Want, Whatever It Is."

Read Ian Wolfman, imc² CMO’s thoughts on cause marketing and microsponsorships.

Read more about imc²’s work on Coca-Cola’s new mobile initiative for the 2010 Olympic Games.

Check out MedAdNews’ “Moving from groundswell to eruption” where Hensley Evans gives her 2010 predictions about video and healthcare.

The Dallas Morning News’ Business section named imc² as a local business that develops mobile applications. Visit the site and read about imc²’s work on the Pizza Hut iPhone app.

In “The 3 “Cs” of Co-Creative Relationships,” imc²’s ideals spark a conversation around building trusting relationships as Co-Creators.

In February’s MM&M, imc² health & wellness’ Lisa Flaiz shares her viewpoint on adding value beyond the pill and what the payoff is for healthcare marketers.

Learn what the “5 principles of breakthrough success in the Relationship Era” are and how to apply these to your brand.

imc²’s Pizza Hut iPhone App was listed in Contagious Magazine as a 2009 most-talked-about technology that has influenced global marketing over the past year.

Forbes recently announced the year's biggest hits and bombs of on-the-go mobile ad applications, naming the Pizza Hut iPhone App, developed by imc², one of the 10 Best Branded Mobile Apps.

Campbell Soup Co. has completed an overhaul of its cooking site, CampbellsKitchen.com, with help from imc². Ad Age discusses what the recession and this redesign have in common.

Mashable features the winners of Coca-Cola's Expedition 206, a year-long ambassador program that will follow the "Happiness Ambassadors" as they connect with others around the world.

MediaPost reports on the Forrester Consumer Forum where Bob Kraut, Pizza Hut's vice president of marketing communications, talks about mobile and imc²'s innovative thinking around mobile and social media.

imc²'s CMO, Ian Wolfman, spoke to a packed house of University of Texas advertising students at the AT&T Executive Conference Center on September 30.

How imc² helped the Pizza Hut application get a star role in the latest iPhone commercial.

Extra's host, Mario Lopez, is looking for a dog. A representative from the AKC used imc²'s Eukanuba BreedMatch online tool to answer questions and point Mario in the right direction.

Forrester's report "The Broad Reach of Social Technologies" suggests working "with interactive agencies like Blast Radius and imc² that have proven track records in social media marketing."

Hensley Evans is recognized as a change agent in PharmaVOICE’s 100 of the most inspiring people, stating that she “helps move the needle on consumer-driven healthcare.”

Learn four ways to make and keep love connections with people and brands long after the honeymoon is a distant memory.

Ad Age's Emily York features imc²'s work on the Pizza Hut iPhone application.

imc² looks to help clients get comfortable in the social media category through new innovation fund.

Adweek's Brian Morrissey talks with Coke's Carol Kruse about digital marketing and why engagement measures need to improve.

Eukanuba continues to innovate and meet the needs of today’s active pet owner with the introduction of the Eukanuba OFF LEASH iPhone application.

MedAdNews features imc²'s new health and wellness marketing agency.

MM&M discusses EMD Serono's work on Fertilitylifelines.com to help spread awareness about male infertility.