imc² Launches Completely Social TAG Web Site

DALLAS – August 11, 2009 –TAG challenged imc² to create a scalable, manageable and easily updateable experience that showcased its new celebrity-inspired product line without damaging the integrity of the celebrity sponsors. The site needed to serve up relevant, exciting and entertaining branded content using an authentic voice, style and attitude.

 

Introducing a new digital experience for TAG, the TAG Signature Series, a fresh collection of celebrity-inspired scents that utilizes Rob Dyrdek, Carmelo Anthony, and Ludacris to target urban self achievers. Stylish, noticeable, and memorable, the site's look and feel is an obvious extension of the body spray's can design while incorporating dynamically fed content from TAG and our celebrity partners' social networking properties (which include MySpace, Facebook, Wordpress, Flickr, YouTube, and Twitter). imc² also incorporated TAG Records into the new efforts by re-skinning existing efforts. The site formed a partnership with United Entertainment Group to distribute content via TAGBodySpray.com and other celebrity sites, partner blogs, social networks and more to provide a familiar multimedia consumer experience.