Pizza Hut and imc² Launch Killer App for Your Appetite
DALLAS - July 20, 2009 - iPhone users now have a way to satisfy their appetite for America's Favorite Pizza with a new application developed by Pizza Hut and imc². iPhone users and Pizza Hut fans can now order Pizza Hut menu items directly from their iPhones via a free, downloadable application available exclusively through the iTunes application store. With just a few simple and fun screen touches, customers' favorite pizza, pastas and wings will be on their way.
"As more of our customers are integrating the iPhone into their everyday lives, Pizza Hut wants to be right there with them," said Brian Niccol, Pizza Hut CMO. "As a longtime category leader in innovation, creating an iPhone application is just one more way we are helping customers place orders in a way that best fits their mobile lifestyle."
The new Pizza Hut iPhone app is not only a convenient way to order from Pizza Hut - it's also an entertaining way to place an order. The app utilizes all of the functionality available on an iPhone: click wheel, slide menu, drag-and-drop, tilt, shake, accelerometer, horizontally sliding sub-selections and more.
About Pizza Hut
Pizza Hut, America's Favorite Pizza, delivers more pizza, pasta and wings than any other restaurant. A shining example of success in American entrepreneurism, the company began 50 years ago in Wichita, Kansas and today operates more than 10,000 restaurants in hundreds of countries. Pizza Hut, Inc. is a subsidiary of Yum! Brands, Inc. (NYSE: YUM). To check out what's new at Pizza Hut visit http://www.pizzahut.com/.
"As more of our customers are integrating the iPhone into their everyday lives, Pizza Hut wants to be right there with them," said Brian Niccol, Pizza Hut CMO. "As a longtime category leader in innovation, creating an iPhone application is just one more way we are helping customers place orders in a way that best fits their mobile lifestyle."
The new Pizza Hut iPhone app is not only a convenient way to order from Pizza Hut - it's also an entertaining way to place an order. The app utilizes all of the functionality available on an iPhone: click wheel, slide menu, drag-and-drop, tilt, shake, accelerometer, horizontally sliding sub-selections and more.
When Ordering Pizza
The pizza ordering section of the app allows consumers to build their own virtual pizza by choosing a type of crust in the scroll wheel, "pinching" to select size, and dragging-and-dropping toppings onto the pizza, all with visual confirmation. If an overeager pizza customer adds too many toppings, the pizza explodes and toppings go flying across the screen, with an alert to make their pizza happier with fewer toppings. To customize for half and half toppings, users tilt the phone left or right and the toppings move to one side or the other.
When Ordering WingStreet Wings
The section used to order WingStreet wings starts with a bowl of wings that changes as users choose the type of wings they want. Next they select a sauce and are prompted to "cook their wings" by shaking their iPhone until the wings are covered. Shake too long and the sauce flies across the iPhone screen.
When Waiting for Delivery, Hut Racer Entertains
Consumers can play the Hut Racer game while waiting for their pizza to arrive. Hut Racer challenges users to deliver a pizza quickly while avoiding obstacles in the road. The pizza delivery car speeds up or slows down depending upon the angle of the phone, and vibrations and beeps alert users when the driver hits the curb or runs into obstacles.
Deals
The Deals section displays coupons stuck on a refrigerator door. Customers can pinch to zoom in and out to view various deals then click on a coupon to place an order using that deal.
The iPhone app from Pizza Hut is the latest way the company and its digital partner, imc², are paving the way for innovation in the digital space. In January 2008, Pizza Hut pioneered mobile phone ordering with the launch of Total Mobile Access, a service that allows customers to order pizza from their mobile phones via text messaging or mobile Web. In late 2008, Pizza Hut launched a new Facebook application that allows customers to seamlessly order their Pizza Hut favorites while logged into the Facebook platform.
iPhone and iPod Touch owners may download the Pizza Hut application by visiting the iPhone application store online. For more information on Pizza Hut, log on to http://www.pizzahut.com/, or interact with Pizza Hut at www.facebook.com/pizzahut and www.twitter.com/pizzahut.
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About Pizza Hut
Pizza Hut, America's Favorite Pizza, delivers more pizza, pasta and wings than any other restaurant. A shining example of success in American entrepreneurism, the company began 50 years ago in Wichita, Kansas and today operates more than 10,000 restaurants in hundreds of countries. Pizza Hut, Inc. is a subsidiary of Yum! Brands, Inc. (NYSE: YUM). To check out what's new at Pizza Hut visit http://www.pizzahut.com/.
About imc²
Founded in 1995, imc² is an agency that fosters engagement between brands and people to develop sustainable relationships. With a deep heritage in digital marketing, imc² is redefining the way that companies view agencies, providing a stronger strategic perspective and blending interactive, emerging, and traditional media to create and increase trust and transactions. imc² also operates the full-service healthcare marketing agency, imc² health and wellness. With offices in Dallas, New York City and Philadelphia, imc² serves a broad client base, including Procter & Gamble, Pfizer, The Coca-Cola Company, Johnson & Johnson, GlaxoSmithKline and Hasbro. Please visit http://www.imc2.com/ for more information or follow us at twitter.com/imcsquared.
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