Eukanuba & imc² Work Recognized By Horizon Interactive Awards

DALLAS - June 9, 2009 - The Horizon Interactive Awards, a leading international interactive media awards competition, announced the 2009 award winners to highlight this year's "best of the best" in interactive media production. imc² took home two silver awards for its work on Procter & Gamble's Eukanuba Naturally Wild Media Units and the Eukanuba Global Web site.

 

"For the Eukanuba Naturally Wild launch to be successful, we knew the media had to break through, engage and educate," said Bart Hirneise, imc² creative director. "We're absolutely thrilled that this creative achieved all those goals."

 

The Horizon Interactive Awards honored The Eukanuba Naturally Wild Media Units with silver in the "Advertising Online" category, while the Eukanuba Global Web site earned silver status in the "Consumer Information Website" category.

 

"The 2009 competition was an all new level for the competition," said Mike Sauce, founder of the Horizon Interactive Awards. "The overall quality of entries was far and away the best we have ever had and judging was very competitive. Year after year, we are amazed at the level of creativity and overall technical excellence of the entries that are recognized by the competition. They truly are the best of the best!"

 

The eighth annual, international competition saw just over 2,000 entries from 32 countries around the world. An international panel of judges, consisting of industry professionals with diverse backgrounds, as well as an end user panel, evaluated 19 different categories ranging from online advertising to video games. The 2009 winning entries showcase the industry's best interactive media solutions including Web sites, CDs and DVDs, online ads, video and more.

 

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Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), and Braun(R). The P&G community consists of 138,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com/ for the latest news and in-depth information about P&G and its brands.

 

About imc²
Founded in 1995, imc² is an agency that fosters engagement between brands and people to develop sustainable relationships. With a deep heritage in digital marketing, imc² is redefining the way that companies view agencies, providing a stronger strategic perspective and blending interactive, emerging, and traditional media to create and increase trust and transactions. With offices in Dallas, New York City, and Philadelphia, imc² serves a broad client base, including Procter & Gamble, Pfizer, The Coca-Cola Company, Johnson & Johnson, GlaxoSmithKline and Hasbro. Please visit http://www.imc2.com/ for more information or follow us at twitter.com/imcsquared.