Mark McKinney / svp, engagement marketing
Sure, you don’t have to have a Ph.D. in psychology to do well in the marketing industry. But if you want to help brands completely rethink their approach to connecting with people and breathe new life into the industry, it doesn’t hurt. As senior vice president of engagement marketing, Mark is one part scientist relentlessly experimenting and learning from his studies and observations, and two parts creative genius, crafting inventive solutions for challenges big and small.
He uses his decades of experience in the agency and non-agency worlds to lead the strategy team in creating win-win solutions for clients and their consumers.
He is always thinking, working and playing with the idea that you can make something better: better for people and better for brands. With a Ph.D. in psychology and a profound love of great, sometimes quirky and always soulful music, Mark is uniquely suited to his role as senior vice president of engagement marketing – understanding that the various paths to the heart and mind are as winding and twisted as they are entertaining, educational and occasionally even spiritual.
While this combination of smart with heart is a huge natural advantage, Mark’s journey to imc² was preceded by an extraordinary career in advertising and marketing where he served in various roles at companies including Multimedia Learning, Inc., AlignMark – A Thomson Company, Rare Medium and Adea Solutions. Most recently, he was the general manager of Tribal DDB Dallas, the interactive arm of advertising giant DDB.
As the senior vice president of engagement marketing at imc², Mark ensures that our strategy, creative and account teams are aligned on the end product and that our client commitments are kept – period. He’s an unapologetic guardian of the work, constantly challenging our team to deliver industry-leading solutions that strengthen bonds between brands and people. Mark’s meticulous attention to detail is only rivaled by his unparalleled grasp of the big picture, and he’s established an almost mythical reputation around the agency as someone who can get anything done, superhero fast.
Some of Mark’s clients at imc² include The Coca-Cola Company, Freeman, Blockbuster Online, Pizza Hut, Samsung, Omni Hotels and GlaxoSmithKline, among others. Mark is a magna cum laude graduate of the University of Texas at Arlington, where he earned his doctorate in psychology. His first career was as a professor, initially at the University of Nebraska Medical Center and later at the University of North Texas Health Science Center at Fort Worth, where he was a tenured professor in the Department of Medicine. When not leaping tall buildings and keeping the world safe for marketing, you can find Mark at the keyboard where he has authored over 100 published articles in the scientific and lay press, as well as book chapters on the effects of stress on health.
Links
- Leadership roles with Tribal DDB, Multimedia Learning, Inc., AlignMark, Rare Medium and Adea Solutions
- Teaching roles at University of Nebraska Medical School and the University of North Texas Health Science Center (tenured professor)
- Ph.D., psychology, magna cum laude (University of Texas at Arlington)
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