Ian Wolfman / chief marketing officer
Ian enjoys adrenaline-laced zen sports: heliboarding, paragliding, diving. But what really gets his blood pumping doesn’t require a helmet. It requires a heart. Ian’s passion is helping brands build deeper connections with customers in the Relationship Era.
As CMO, he leads the marketing and business development teams with prescient marketplace awareness. Ian focuses on developing ideas and creatively bringing them to life with our client partners – as evidenced by the relationships he’s cultivated with people who manage some of the biggest brands and most innovative companies in the world.
Remember Tom Cruise in Jerry Maguire? Sit and listen to Ian rave about the limitless possibilities of marketing in the new era, and you might think you're talking to Jerry himself. His passion is that contagious.
But Ian's no actor. He's a bona fide expert at identifying innovative ways to help clients and prospective clients leverage new marketing approaches to achieve business objectives and deliver measurable marketing results.
Ian has served as a pioneer in the marketing arena for over 15 years, founding a variety of businesses, including one of the Web's first online event and promotions companies and an online music channel that ultimately became the emerging artists channel on Kazaa paving the way for digital micropayment models on iTunes.
Since playing a role as a change agent in the music industry’s reluctant shift from mass to long tail marketing, Ian now focuses on facilitating the parallel shift in marketing that’s happening across all industries.
At imc², Ian has worked tirelessly to strengthen relationships with several of the agency’s incredible clients, including Pizza Hut, ClubCorp, American Diabetes Association, Omni Hotels, Procter & Gamble, Pfizer, The Coca-Cola Company and GlaxoSmithKline. Ian is often involved in corporate evangelism and career development for imc²'s clientele.
In addition to industry advocacy, Ian instructs a class for the full-time and professional MBA programs at the Cox School of Business at SMU. Not surprisingly, his class explores the spectacular evolution of marketing and the vision of a marketplace transformed by the attitudes, expectations and behavior of people enabled by new media paradigms. The class, first taught 12 years ago, was the first Internet curriculum developed for the business school.
Ian has also served on boards and board committees for organizations including the American Diabetes Association in Washington, D.C., the Dallas Arboretum, as well as several marketing industry-related organizations.
Canadian born, Ian enjoys spending time with his wife and two children, and with family in Vancouver.
He received his MBA from the Cox School of Business at SMU and his Bachelor of Science in corporate communications from the University of Texas.
Links
- Early Internet entrepreneur, Web-based promotion business supporting the hottest Dallas, Manhattan and Hampton nightspots; digital music and social media pioneer
- B.S., corporate communications (University of Texas) and MBA, Cox School of Business (SMU)
- Part-time MBA-level marketing instructor for SMU Cox School of Business
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