Services

Strategy & Planning

Whether it's determining how to best leverage the Internet as part of a new product launch or training marketing teams on how to effectively use the Internet to build their brands, imc² develops strategic interactive marketing solutions for some of the biggest names in business.

We understand that strategic planning is the backbone of any marketing initiative, and we attack it with zeal. Starting with iMAPSM, our interactive marketing action planner, we ground every project in a sound strategic interactive plan — one that will effectively integrate with offline marketing and efficiently meet your target audiences' needs.

With imc², clear, measurable strategies come before all else. We become part of the team, and we focus like a laser beam on the results that truly matter.

Capabilities
  • Strategic planning
  • Partner integration
  • Audience analysis
  • Competitive assessment
  • Industry analysis
  • Gap analysis
  • Primary/secondary research
  • Promotional concepting