Services
Measurement & Intelligence
Measuring results is crucial to every aspect of interactive marketing. Things like budget allocation, short-term planning and long-term strategies all revolve around accurate performance measurements.
imc² delivers measures beyond the typical industry standards. We've excelled by developing innovative new measurement methodologies and analysis techniques that deliver valuable metrics measuring the impact of tactics on attitudes and behavior. One such tool is ConversionMonitorSM, imc²'s proprietary, patent-pending approach to measuring a site's impact on sales.
For each client, we strive to understand key success measures and benchmarks in the strategy and planning phase of development. Identification of these measures allows us to incorporate appropriate research mechanisms into the delivery of each tactic.
Our business intelligence team members have numerous years of market research, database analysis and marketing performance evaluation experience providing strategy, design and analysis to clients across a variety of industries.