Offerings

iMAP^SM

Turning business strategy into an online road map.

So you've got an overall business strategy. Now how do you connect it to online tactics?

Let iMAP and imc² show you the way.

iMAP is a patent-pending interactive tool that assists imc² strategists in walking clients through a structured strategy development process to help identify a solid interactive strategic plan.

iMAP, or Interactive Marketing Action Planner, is the result of what we've learned from the past nine years of developing, executing and measuring hundreds of interactive programs for FORTUNE 500 clients. iMAP captures our proprietary thinking and applies it to effectively evaluate and prioritize the selection of online tactics.

Within the tool, users choose their target audiences, identify their product's lifecycle and prioritize their marketing objectives. The output is a prioritized list of online tactics that meet the identified marketing objectives. iMAP also provides typical budget ranges and measurement tools associated with each tactic to provide a complete online marketing plan.

Contact us about iMAP or any of our other proprietary tools and services.