Proprietary Tools
ConversionMonitorSM
Discover your site's impact on driving revenue.
Does your site drive sales? Now there's a simple, timely, cost-effective way to find out. It's called ConversionMonitor — the patent-pending measurement approach created, designed and built by imc².
ConversionMonitor's proprietary methodology assesses a website's effectiveness in moving consumers along the Consumer Action Continuum (from non-user to user to brand advocate). When consumers visit a site, ConversionMonitor helps determine if the site changes their perception of the brand, ultimately leading to an increased intent to purchase.
ConversionMonitor first surveys visitors upon entry to the site to gather demographic data, determine objectives for visiting the site and understand their relationship with the brand. Then, upon exit, ConversionMonitor surveys visitors again to see if the site effectively changed brand perceptions and attitudes. For example, did your site move a first-time visitor to try your product? Did it convince an occasional user to become a frequent user? ConversionMonitor will give you those answers and much, much more.
Contact us to see a demo or learn more about ConversionMonitor or any of our other proprietary tools and services.