Services
Delivering results.
The online marketplace is competitive, complex and constantly changing. Now more than ever, companies need an online partner. A navigator, if you will. Someone who understands the Internet as part of a total marketing campaign.
At imc², we're experts at steering our clients clear of the potholes and speed bumps scattered throughout the online marketplace. From developing customer relationship strategies to post-launch results tracking, imc² offers interactive marketing services custom-tailored to fit our clients' unique requirements.
We offer a complete range of services, allowing us to be an all-inclusive partner with our clients. The following chart illustrates our services in each of our core competencies.
Click each service to learn more.
imc² Services
| Strategy & Insight |
- Strategic planning
- Partner integration
- Audience analysis
- Competitive assessment
- Industry analysis
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- Gap analysis
- Primary/secondary research
- Promotional concepting
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| Media & Promotions |
- Media planning/buying
- Rich media
- Promotions/sweepstakes
- Sponsorships
- Online sampling, couponing & rebates
- Opt-in email list purchase & management
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- Cost-per-acquisition media
- Search engine marketing
- Keyword placement
- Creative development
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| Web Development |
- Product sites
- Non-branded sites
- Mini-promotional sites
- Corporate sites
- Extranets/intranets
- Creative and technical development
- Quality assurance
- Information architecture and usability testing
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- Wireless applications
- Multimedia and game development
- Commerce sites
- Managed hosting
- Usability testing
- VivilogueSM
- In-store kiosks
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| Relationship Marketing |
- Opportunity assessment
- Email strategy, planning and execution
- Database development & management
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- RM/CRM program design, planning & execution
- Campaign management
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| Measurement & Intelligence |
- Competitive intelligence
- Targeting
- Measurement
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- ROI assessment
- Segmentation
- Database analysis
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