Industry
Retail
The sharks are circling. Give your online marketing some extra byte.
In the retail industry, the increasing importance of the Web as a research and marketing medium is obvious. imc² understands retailers' need to drive conversion, as well as average order value and frequency of purchase with existing customers.
Differentiated marketing tactics applied selectively, measured, and subsequently optimized prove more effective in generating results.
Marketing budgets for online retail businesses are on the rise, representing close to 3-5% of online revenue. However, the value of a large portion of that marketing spend is unknown. Showing how marketing campaigns resonate with your most important customers, in order to drive desired behavior, can be done by measuring your return on investment.
With imc² as your partner, you can advance customer relationships with your brand, products and services. Our experienced team provides the retail expertise and experience to design measurable, multi-channel tactics that focus on building customer loyalty.
Increasing customer sales and customer loyalty can be achieved by developing a digital marketing roadmap with the following key principles:
- Based on business objectives
- Recognizes the need to integrate across channels
- Based on consumer insights
- Measurable execution
- Recognizes that loyalty is earned
imc² develops online retail solutions that incorporate a phased approach, from initial strategy to tactical implementation. These include e-commerce platform implementations, user experience designs, relationship marketing programs, search engine marketing/optimization, online media & promotions, hosting and managed services and ROI measurement tools.
Our team has helped retail companies, including JCPenney, Toys"R"Us, T.J. Maxx, Neiman Marcus and Hanes with their online initiatives, and our partnerships with best-in-class solutions, such as Akamai, Scene7 and Omniture, as well as several e-commerce platforms, make imc² the right choice for retailers.