Industry

Pharmaceutical/Healthcare

Connecting clients to patients and healthcare professionals.

With 80% of adult Internet users searching for health information online, the Web represents a critical connection between physicians, patients and pharmaceutical/healthcare companies.

imc² works with some of the nation's leading pharmaceutical/healthcare companies and advocacy groups to make those connections happen. We deliver strategic interactive services such as:

• Site development - including product, disease state, caregiver, intranet, extranet and professional sites
• Relationship marketing programs
• Online media and sponsorships
• Interactive marketing training - for both pharmaceutical and consumer health professionals

In addition, imc² has an in-depth understanding of the medical, legal and regulatory issues facing pharmaceutical and healthcare companies. We are thoroughly familiar with FDA/DDMAC guidelines as well as HIPAA and COPPA, and the steps necessary for compliance.

We've created successful online solutions for industry leaders including Pfizer, GlaxoSmithKline, Novartis, Galderma and the American Diabetes Association. Their brands include both prescription and over-the-counter products across a number of therapeutic classes, including oncology, endocrinology, gastroenterology, cardiology, neurology, infectious diseases and dermatology.