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imc² Names Beth Kuykendall V.P. of Database Marketing

Contact:
imc²
Angie Byrnes

214.224.1017

DALLAS, February 14, 2005 – imc², an independent interactive marketing agency, announced the appointment of Beth Kuykendall as vice president of database marketing. Kuykendall, in this new executive-level position, will focus on continuing to enhance imc²'s database marketing practice.

Kuykendall was the executive vice president of client results at Targetbase before joining imc². As part of her position, she ensured the company's acquisition, cross-sell and retention solutions delivered superior results. During her 19 years at Targetbase, Kuykendall created and implemented some of the most successful customer acquisition and retention programs in the marketplace. She also played a leading role in establishing the company's analytical skill set and spent several years leading the business development team.

"We see database marketing as a critical growth area for imc² and are pleased to have Beth joining our team. Her experience is a perfect fit for imc²," said Doug Levy, president of imc².

Levy and Kuykendall are committed to creating new opportunities for clients to effectively implement more targeted, customized communications programs. As the market continues to shift from mass to more targeted advertising, imc² is well positioned with Kuykendall leading its database marketing efforts.

"I have always respected imc², and I am incredibly excited to be a part of the team," said Kuykendall.