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April Weeks Joins imc² as Vice President, Media Services

Contact:
imc²
Sarah Krnavek
sarah.krnavek@imc2.com
214.224.1192

July 28, 2008 — imc², announced today that April Weeks has joined the digital agency as vice president, media services. She previously was vice president, director of digital media for TM Advertising.

"As more clients, such as Mars Direct, look to imc² to lead their integrated media campaigns, we continue to strengthen our team with experts in end-to-end engagement marketing," said Hensley Evans, senior vice president, strategy and analytics, imc². "April has built her reputation through successful integrated campaigns with world class clients and exceptional results."

As vice president, director of digital media at TM Advertising, Weeks worked with American Airlines, Texas Tourism, Nationwide Insurance and Superpages.com. She directed, managed and coordinated a 17-person department, in addition to developing and implementing campaigns consisting of branding, direct response, mobile, and social platforms.

Before joining TM Advertising, Weeks was account/media director at Agency.com, where she worked with clients including 3M, Fisher-Price, Hilton Hotels, MasterFoods and TAP Pharmaceuticals. Weeks was responsible for establishing the agency's digital media practice and maintained account management responsibilities for media clients.

As director, communication strategist at Targetbase, Weeks worked with clients such as Alcon, Fisher-Price, Nestlé, Procter & Gamble and TXU Energy on digital and traditional media campaigns.