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imc² Integrates Sustainability Into Business
DALLAS – January 29, 2008 – Demonstrating a commitment to its purpose of advancing relationships – with its people, clients and society – imc² released its 2007 Positive Impact Report (www.imc2.com/csr). The report, which provides the framework for the agency's sustainability initiatives, benchmarks the company's impacts as related to its people, the services it provides to clients, society and the environment.
"We are embracing sustainability because it is core to our purpose of advancing relationships," stated Beth Bengtson, vice president, corporate social responsibility. "Focusing on sustainability is just one way to advance our relationships with our people, our clients, our clients' customers and society."
The report is just one of several initiatives under way at imc² that demonstrate the agency's commitment to sustainability:
- Added two senior-level executives to lead sustainability efforts: Ms. Bengtson, vice president of corporate social responsibility, is leading the company's sustainability programs, both within and outside the organization. Bill Scheller, vice president of sustainable marketing, is leading the company's efforts to launch its new sustainable marketing service with clients.
- Created the imc² Positive Impact Council, which is working closely with Ms. Bengtson to define and implement programs to integrate sustainability initiatives into the company.
- Began developing a tool that calculates the carbon footprint of an online advertising campaign. Based on the calculations, clients can then buy carbon offsets to negate the environmental impacts of their advertising efforts.
imc² acknowledges that it is in the very early stages of a long journey toward creating a more sustainable future for those it directly impacts. "We realize the necessary changes will require long-term thinking and a persistent commitment to our vision," commented Doug Levy, imc² president. "Together with our clients, we have the ability to make a significant impact."
