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imc² Receives Three Awards for Outstanding Achievement in Internet Marketing From the Web Marketing Association

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imc²
Angie Byrnes

214.224.1017

DALLAS, October 4, 2004 – imc², a leading independent interactive agency, received three awards from the Web Marketing Association, producer of the WebAward Competition, for its outstanding achievement in Internet Marketing for My Child's Acne (www.MyChildsAcne.com), Crest Whitestrips (www.Whitestrips.com) and Prilosec OTC (www.PrilosecOTC.com).

The WebAwards place emphasis on the creativity and functionality of the overall interactive experience. Websites are compared against an overall standard of excellence for Outstanding Website and Standard of Excellence WebAwards.

imc² won Outstanding Website Awards for Galderma Laboratories' My Child's Acne (www.MyChildsAcne.com) and Procter & Gamble's Crest Whitestrips (www.Whitestrips.com).

For My Child's Acne, imc² created a non-branded destination site to communicate with parents on the causes and treatments of adolescent acne conditions and the efficacy of prescription versus over-the-counter treatments. "The site is a great design and load time was super," stated one WebAward judge.

For Procter & Gamble's Crest Whitestrips site (www.Whitestrips.com), imc² created elaborate product demonstrations that include voice over to educate consumers about how they can use the product to effectively whiten their teeth in just seven days. According to one WebAward judge, "the Whitestrips site is an all around great experience. It reinforces the brand and sells the product by providing all the information you need in a clear and concise manner."

imc² won a Standard of Excellence Award for Procter & Gamble's Prilosec OTC branded website (www.PrilosecOTC.com). The Prilosec OTC site leverages unique product interaction tools to drive product trial and engage consumers with frequent heartburn. The site includes a multi-media section on Randy and Cecile, the Prilosec OTC spokespeople, providing free samples, e-cards to send to friends and family and a U.S. road map that tracks Randy and Cecile's "Spread the Word" tour across America.