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imc² Attracts Industry Talent, Hires Five Digital Marketing Veterans

DALLAS – December 3, 2007 – imc², a next-generation, digital marketing agency, added five industry veterans to its senior management team: Dave Boyd, Mark McKinney, Chris Mycek, Malinda McFarlane and Gavin Twigger. These veterans join imc² during a time of tremendous growth - more than 50 percent increase in staff and revenues in 2007. The ability to attract talent such as this signifies the agency's reputation as a digital powerhouse.

An amazing client roster, a unique culture that fosters innovation, and unequaled career development opportunities are just a few of the reasons these industry heavyweights stated for joining imc².

"What an exciting time to be in digital marketing, especially at imc²!" said Doug Levy, president, imc². "With digital as the cornerstone of many integrated marketing efforts, marketers are increasingly turning to their digital agencies to lead the way. As demonstrated by the addition of these five industry veterans, imc² is committed to continually expanding our capacity to play a strategic role for our clients."

Boyd, one of the agency's newest general managers will use his multi-industry experience to lead the agency's Procter & Gamble accounts. Previously, Boyd was vice president and managing partner at Agency.com, where he worked on the Nokia, Hilton Hotels, Alcon Laboratories, 3M Corporation and CIT accounts.

"imc²'s reputation of being brand and business savvy is known throughout the industry," said Boyd. "I wanted to be a part of a winning agency that has clients who truly understand the value of a digital partner."

Tribal DDB's former general manager and vice president, McKinney fills the role of general manager for imc²'s travel, leisure & hospitality and retail accounts, along with key accounts, such as Pizza Hut, Norwegian Cruise Lines and Nestlé Foods.

McKinney helped guide accounts such as the U.S. Air Force, AT&T, Chili's, ExxonMobil Lubricants, Wal-Mart, PRODUCT (RED) and Nokia USA during his tenure at Tribal DDB.

Mycek, vice president, health and wellness, brings to the agency previous experience ranging from vice president of strategic solutions at RealAge, Inc. to senior vice president at Digitas Health/Medical Broadcasting Company. While at Digitas Health/Medical Broadcasting Company, he helped establish relationships with key clients including Lilly, AstraZeneca, Amgen, Allergan, Genentech, Millennium, Gillette Oral-B, Biogen-Idec and TakeCare Healthcare.

As group creative director, Twigger is dedicated to formulating and executing strategic creative concepts for imc²'s Procter & Gamble accounts. Previously, Twigger was the senior vice president, executive creative director at Rapp Collins Worldwide and helped develop digital marketing strategy and creative for Anheuser-Busch, Bank of America, Dell, DIRECTV, Discovery Channel, Sony PlayStation, Toyota and Travelocity. Before joining Rapp Collins Worldwide, Twigger was founding partner of HTM, a design and interactive company in London.

As imc²'s director of strategy, McFarlane brings over 15 years of developing and implementing digital marketing campaigns, brand vision and strategy for multi-billion dollar corporations, including Mary Kay, TXU Corporation and Revlon International. While with Revlon, McFarlane pioneered the launch of Revlon into the former Soviet Union and developed the strategy for corporate operations in this new market.

"The people of imc² are passionate about building strategic partnerships through a deep understanding of the clients' brands, needs and consumers in this new digital age" said McFarlane. "I wanted to be a part of that."