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Senior Marketing Executive From Frito-Lay Joins imc²

Contact:
imc²
Angie Byrnes

214.224.1017

DALLAS, April 11, 2005 – imc², a top interactive agency, announced today that Kevin Pate will join its executive team as vice president and leader of the firm's consumer products practice group. With responsibilities that include providing overall strategic direction for the consumer products area, Pate will bring deep experience to imc²'s blend of interactive and relationship-based marketing and help to meet growing demand from marketers for the firm's unique consumer campaigns and services.

Most recently serving as senior brand manager for Frito-Lay, Inc.'s $1.7 billion Doritos brand, Pate was responsible for developing an acclaimed integrated advertising campaign that featured the unique and successful "inNw" interactive program. His accomplishments at Frito-Lay also include serving as customer marketing leader for the Wal-Mart account, driving double digit growth for the company's Club Channel and serving as manager for Frito-Lay's Multipacks and Cracker Jack brands.

"Kevin is one of the top consumer marketing minds out there, and he'll be an outstanding addition to our agency," said Doug Levy, president and founder of imc². "He has a tremendous talent for multi-channel marketing and has been a key player in helping advertisers understand that moving their focus from 30-second spots to interactive marketing results in a much more targeted and successful campaign."

Levy also noted that it was interesting that Pate was joining imc² as it enters its 10th anniversary year. "It's a validation of our success and ability to uniquely serve the interactive marketing needs of some of the best brands in the world including Crest, Hanes and Olay, to name a few."