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ADA and imc² Launch New and Improved Diabetes Website, diabetes.org

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imc²
Angie Byrnes

214.224.1017

DALLAS, January 23, 2004 – The American Diabetes Association (ADA), the nation's premier voluntary health organization supporting diabetes research, information, and advocacy, and imc², a leading interactive agency, today launched the redesigned ADA website, www.Diabetes.org. Created to meet the needs of its ever-increasing audience, the site is packed with fresh content and more resources than ever before.

"Since the site's launch in 1995, we have continued to add content and features to enhance the user experience and reach a wider audience," said James A. Horbowicz, Chairman of the Board, American Diabetes Association. "The primary purpose of the redesign was to make finding valuable diabetes information faster and easier for everyone. This is not the end of a process, but rather evidence of a continuing effort to improve our outreach to all individuals affected by diabetes."

The Association's website, www.Diabetes.org, is the largest and most popular diabetes site on the Internet, attracting nearly half a million visitors every month. Because of the site's growth in content, resources, and most importantly, audience, some key changes have been made to the new site. First, the revised information architecture means information will be grouped in a more logical way, using terms, labels, and icons that are easier for people to understand. Next, rollover menus will help speed access to specific content while adding context to an overall category by allowing users to view subcategories within a particular section.

"The improved website will allow us to better serve our constituents," stated Rick Johnston, Vice President, Constituent Relations, American Diabetes Association. He credited the strong relationship between imc² and the ADA for the successful new site. "From strategy through execution, imc² consistently delivers exceptional results for us."

About ADA

The American Diabetes Association is the nation's premier voluntary health organization supporting diabetes research, information and advocacy. The Association's mission is to prevent and cure diabetes and to improve the lives of all people affected by diabetes. Founded in 1940, the Association provides services to hundreds of communities across the country. For more information, please call the American Diabetes Association at 1-800-DIABETES (1-800-342-2383) or visit www.Diabetes.org. Information from both of these sources is available in English and Spanish.