Read the latest on imc² and how we're helping our clients make waves in
interactive marketing.
| Press Releases |
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| 2008 |
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| 07.28.08 |
April Weeks Joins imc² as Vice President, Media Services |
| 07.10.08 |
imc² Unveils Intellibooth 2.0 |
| 06.19.08 |
David Shulman, Former Digitas Executive, To Join imc² as Managing Director of New York Office |
| 06.02.08 |
imc² Ramps Up Financial Services Practice, Hires Chris Abelt As
VP, Strategy |
| 06.02.08 |
imc² Launches Stratavist To Help Brands Use Trust As An Active
Driver Of Strategy |
| 05.27.08 |
imc² Releases Online Media Carbon Calculator For Marketers |
| 04.14.08 |
Sweet Deal: Mars Direct and My M&M's/My Dove Tap Imc² as
Agency Of Record |
| 02.19.08 |
imc² Names Chris Mycek Managing Director For Philly Office |
| 01.29.08 |
imc² Integrates Sustainability Into Business |
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View All Press Releases |
| Events |
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DTC Era of Consumer Choice
October 30, 2008 - Parsippany, NJ
8:30 - 11:15 a.m.
"Consumer Choice and Brand Engagement Module."
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Sustain Comm World Conference
Wednesday, October 1 - Boston, MA
Digital Media - Marketing Green
Come hear Beth Bengtson share her opinions on two panels at the Sustain Comm World Conference. What you need to know about new tools for estimating the carbon footprint of websites, banner ads and other digital media. How to decide when digital media is REALLY better for the environment than print. How you can manage and even reduce the growing energy demands of digital media and win points with your CIO and data center manager. What you need to know about e-waste, its impact on the environment and risks to your brand associated with the failure to manage your IT's end of life.
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Sustain Comm World Conference
Thursday, October 2 - Boston, MA
How publishing a sustainability report positions your company in the market. Standards, innovations and best practices in sustainability reporting and verification. Key issues and challenges facing reporters, including materiality, report scoping, key performance indicators and stakeholder engagement. How leaders are linking sustainability reporting with business planning and execution. How to leverage reporting efforts to further embed corporate responsibility internally and across your media supply chain. What does the great report look like from a company just beginning their public reporting? What company's reports are models of excellence?
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Ad-Tech
Chicago
August 5-6, 2008 - Chicago, IL
Michael Piekarski, one of imc²'s creative directors, will be a panelist on
"Developing the Big Idea - Creative Strategy and Execution in the Digital Era."
Leading creative directors and producers showcase a cross section of innovative
digital and integrated work for multiple clients, including sharing the
strategy behind each campaign and the related pieces that supported the work.
Learn from these creative directors about how to inspire and harness the big
idea in an increasingly digital world dominated by fragmenting media, consumer
generated content and short attention spans. What customer insights and trends
are sparking breakthrough ideas and how do leading creative directors and their
extended teams factor in evolving trends such as on-demand technologies, mobile
communications and ubiquitous media when developing campaigns? This is the
place to be to see the latest examples of strategic and tactical creative
thinking and execution.
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Brand
Activation
September 9-10, 2008 - New York, NY
During "Media Leader's Insights for Digital OOH Media," Alan Schulman, imc²'s
senior vice president, executive creative director, will provide insight and
examples on the industry's best digital out of home media.
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Net.Finance 2008
April 14-17 - Hyatt Regency Scottsdale, AZ
Visit imc² at the Wild Western Saloon Cocktail Party, where you will be able to
network with your fellow attendees at the old rustic wild western saloon.
Net.Finance is a great venue for all of you focused on marketing and e-Commerce
to talk about how you can provide a better experience for your customers.
Understand how you can effectively keep your current customers happy. Examine
how you can better reach out to the customers you want to serve. Discover
marketing strategies that work best for your target market. Adopt innovative
online finance services that appeal to your customers and make them want to
bank with you more.
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Ad-Tech New York
November 5-8, 2007
Alan Schulman, imc²'s Senior Vice President, Executive Creative Director
Creative, will be a panelist on Next Generation Creative. Creative is the
come-back kid, playing an increasingly important role in today's marketing and
gathering more attention than ever in online campaigns. With new technologies,
new platforms and broader online adoption for today's marketer to consider, how
does creative factor in? Join the creative directors in this session who are
tasked with bringing ad agencies up to speed quickly on every new opportunity.
Whether its blogs, RSS, widgets, gaming, social media, mobile, vidcasts and
podcasts, new technologies defining Web 3.0 or online applications, discover
how these CDs approach next generation creative.
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exl's Digital Pharma
October 22-24, 2007 - Princeton, NJ
Karen Carr, imc²'s Vice President, Strategy presents a real-world case study
about an innovative program that uses digital marketing to its fullest
potential. Listen to " Driving 'Hi-Water Mark' Results Through Innovative and
Integrated Online/Offline Strategy and Creative" and discover how imc² and
GSK's alli turned the newest OTC weight-loss brand into an overnight sensation.
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MarketingSherpa's
B-to-B Summit
October 15-16, 2007 - Boston, MA
Using real world examples, imc²'s Director of Strategy, Niharika Shah and
Unisys' Director, Digital Strategy and Marketing, Erin McAlister will explain
how a highly targeted, in-your-face marketing campaign with several digital
elements engaged a very elusive target audience. Come hear their presentation,
"How to Market to C-Level Decision Makers in the Fortune 500."
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iMedia Brand Summit
September 9-12 - Coronado, CA
Listen to imc²'s Executive Creative Director, Alan Schulman's point-of-view
during the panelist discussion "Planning for the Future."
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Internet Retailer
June 4 - 7, 2007 - San Jose, CA
imc² will have an exhibit at the world's largest conference in e-retailing,
where more than 4,000 online merchants from retail chains, catalog firms,
web-only merchants and consumer manufacturers will share ideas and experiences.
Its cutting edge agenda is what sets our conference apart from other
e-retailing shows. This year's theme speaks on the philosophy that web-based
retailing consists of nothing less than a re-invention of retailing, as
significant as the revolution that occurred a hundred years ago, when A&P,
W.T. Grant and Woolworth invented the retail chain.
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Ad:Tech San Francisco
April 24 - 26, 2007 - San Francisco, CA
imc²'s Robby Wells provides his insights on the Mobile Marketing Ecosystem.
This panelist session discusses how consumer behavior and usage on mobile
devices grows exponentially more complex and deep, the allure of marketing to
consumers via mobile platforms expands as well. Like the Internet of 10 years
ago, the viability of the mobile platform as a successful marketing vehicle
will be determined by productive interplay between a host of constituencies -
from agencies and the clients they represent, to media companies, carriers, and
key technology enablers. All POV's will be represented on this panel as we
explore the drivers and inhibitors of the usage and adoption of mobile devices
as a marketing tool. From consumer privacy & business models, to data
ownership & inventory pricing schemes, this panel will explore key industry
points of convergence and divergence of opinion on these and a host of
contentious yet critical issues.
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Net.Finance 2007
April 16 - 19, 2007 - Scottsdale, AZ
Visit imc² at the Around-the-World Cocktail Party, as the French
representative. Net.Finance is a great venue for all of you focused on
marketing and e-Commerce to talk about how you can provide a better experience
for your customers. Understand how you can effectively keep your current
customers happy. Examine how you can better reach out to the customers you want
to serve. Discover marketing strategies that work best for your target market.
Adopt innovative online finance services that appeal to your customers and make
them want to bank with you more.
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DTC National Conference
April 10 - 12, 2007 - Washington DC
Come find imc² at the Pharmaceutical Industry's Leading DTC Event. Each year,
the DTC National Conference is regarded as The Forum for DTC Thought Leaders.
Held in DC over three days, the Conference features the highest caliber content
and networking opportunities. Attended by over 600 industry members annually,
the National is the best opportunity to receive full coverage of the latest
issues, research and case studies critical to DTC marketing excellence.
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2nd Annual Integrated Relationship Marketing for Pharmaceuticals
March 26 - 27, 2007 - Boston, MA
Come hear imc² at this exclusive conference offering practical and innovative
ways to maximize the value proposition for CRM technologies and enhance
business opportunities for your organization. Join industry thought-leaders and
your fellow colleagues at this event to receive key information allowing you to
increase customer efficiency and lifetime value.
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OMMA Hollywood
March 19 - 20, 2007 - Hollywood, CA
Listen to imc²'s Senior V.P. of Business Development, Ian Wolfman point-of-view
during the panelist discussion, "Behavioral Targeting Gets Creative: When
Creative Gets Behavioral Targeting." The session touches on how we have the
technology to stalk consumers with relevant ads, and we have the networks that
can find them wherever they go, but isn't it time our creative caught up? The
next stage in BT's evolution is making the adverting pitch, tone and imagery
match the targeting. How can the ads themselves register the state of mind, the
market readiness of the behaviorally targeted consumer? Is the approach
different from other branding and direct response pitches? How does
behaviorally targeted creative perform better in a BT execution than standard
branding messages? Our panelists will bring with them their best examples of
the genre and discuss how and where it makes sense with an Agency executive.
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iMedia Brand Summit
February 4 - 7, 2007 - Bonita Springs, FL
imc² Vice President, Kevin Pate will speak on Corporate Responsibility: Managing
Your Reputation Via Digital Strategy, at the premier summit for sharing
ideas and tackling hard issues surrounding the integration and application of
interactive media in the overall marketing mix. The summit features top-level
speakers and numerous networking opportunities between marketers and solution
providers in an exclusive, invitation-only environment.
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Shop.org First Look 2007
Jan. 31 - Feb. 2, 2007 - Orlando, FL
imc² will have an exhibit at one of the largest Internet and multi-channel
retailers and service-providers events of 2007. This year's event features the
most impressive content for a look into the key issues you will face in the
coming years and the innovations that will help grow your business.
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American Marketing Association Mplanet
Nov. 29 - Dec. 1, 2006 - Orlando, FL
imc² will have an exhibit space at the largest gathering of marketing
professionals in the nation. With expected attendance of over 1,200 marketing
leaders, Mplanet focuses on total immersion, tailored content, and unique
presentation environments. Please come by our exhibit to discover how imc²'s
interactive marketing services and proprietary solutions can help grow your
business.
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Shop.org's Annual Summit
Oct. 10-12, 2006 - New York City, NY
Come visit imc² and Usability Sciences at one of the biggest shows in online
retailing, Shop.org's Annual Summit. Be sure to stop by and visit the
companies' exhibit space, to learn more about how this pair can help retailers
improve site usability, drive conversion and extend brand effectiveness online.
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CBI's Pharmaceutical Media Mix Summit
Sept. 25-26, 2006 - New Brunswick, NJ
"Coordinating Online and Offline Consumer Marketing Strategies for Maximum
Reach" co-presented by Steve Minichini, Vice President, Media Services, imc²
and Dr. Dan Goldberg, Director of Medical Strategy, imc²."
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Internet Retailer Conference and Exhibition
June 5-6, 2006 - Chicago, IL
imc² and Usability Sciences are sharing exhibit space at one of the biggest
shows in online retailing. Please stop by the exhibit to learn more about how
imc² and Usability Sciences can help retailers improve site usability, drive
conversion and extend brand effectiveness online.
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SAM'S CLUB MS 150
May 6-7, 2006 - Dallas-Fort Worth, TX
The SAM'S CLUB MS 150 is a two-day, cycling adventure through North Texas that
raises funds to help people living with MS.
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